Events

Given the travel restrictions due to the Covid 19 pandemic, Messe Frankfurt has created numerous digital offerings for its customers. Consumer Goods Digital Day on April 20th, 2021, for example, offer customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information. The content of the Digital Day will be focused on ways in which retailers can help their businesses, particularly since it has not been possible to hold any international flagship fairs in Frankfurt featuring the relevant presentation possibilities and supporting programmes since Ambiente 2020. This content will be supplemented by the opportunities presented by Nextrade, the first order and data management portal for the home and living sector. Nextrade also offers attractive possibilities for manufacturers of finished home and household textiles to present their products, as well as a frequently used channel through which they can promote business with retailers and traders.

“The ongoing shutdown of retailers has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings. We are also continuing to do everything in our power to make safe and successful trade fairs possible. Nothing can take the place of face-to-face encounters.” says Detlef Braun, Member of the Messe Frankfurt Executive Board.