A new special 2021 event under the banner of the Salone del Mobile. Milano titled ‘Supersalone’ is slated for 5th to 10th September at Rho, Fiera Milano. The event features a new format, and five designers working alongside curator Stefano Boeri: Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth and Marco Ferrari and Elisa Pasqual of Studio Folder.
Thanks to a new concept, an exceptional team of curators and the fact that it will be the first large design exhibition to open its doors, it promises to reaffirm the centrality of Milan and the Salone del Mobile.Milano on the international design, cultural and innovation scene.
This 2021 event is slated to be dramatically different from previous years, in more ways than one. For the first time ever, the general consumer public will have access to the fairgrounds for the entire duration of the event. Apart from the chance to admire the latest products and collections from brands, they will also have the unique opportunity to purchase goods showcased by the companies at exclusive prices at the Rho fairgrounds.
A special programme of meetings with some of the leading figures on the contemporary scene and thinkers of tomorrow will alternate with large live music events, in collaboration with the top, most representative sectoral experts.