Dp Cult


Qaaleen’s exquisite rugs are a testament to the fact that art doesn’t merely exist on canvases. The embodiment of fine craftsmanship and luxury, Qaaleen’s wide variety of handmade rugs have been lining floors for close to 70 years now! Whether it is an intricately detailed piece that draws from royalty, or an art-inspired creation in silk, Qaaleen offers an extensive variety that appeals to every taste. The brand’s history dates back to 1954 when it was established as a manufacturer and exporter of world-class soft furnishings. In 2014, they opened their experience store in Delhi and have steadily carved out a distinct identity as a must-know name in the Indian rug industry!

Qaaleen’s unequivocal goal is to bridge the gap between Indian craftsmanship and modern design sensibilities; to fully tap into the creative potential of a humble weaver’s loom and create ranges of rugs as vast as one’s imagination can stretch! Every Qaaleen rug is made by hand in Bhadohi, Uttar Pradesh and serves as a meditation on the artistic journey of the weaver: reflecting his thought, and the richness of the history he brings to the loom. In an endeavor to preserve India’s craft traditions, Qaleen has been supporting more than a hundred families of the craftsmen they work with, by providing them with housing, education and various other infrastructural facilities.

Striking a balance between contemporary tastes and traditional design, Qaaleen is timeless in its appeal. To create rugs that endure, Qaaleen has stayed true to one overarching principle for the past several decades – that a pattern should be the foundation of design, cutting across age, time, and style.

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“The details are not the details. They make the design!”

- Charles and Eames

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