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Responsible Tourism In The Indian Hospitality Industry, With Shruti Shibulal Of Tamara Leisure Experiences

Shruti Shibulal, CEO and Director of Tamara Leisure Experiences found her true calling in hospitality. Shruti is a science graduate from Haverford College in Pennsylvania, USA, who initally took the finance route by working with Merrill Lynch in New York. Today, her growing hospitality group has three brands – The Tamara Resorts, for luxury properties; O by Tamara, for business hotels; and a mid-segment brand called Lilac; as well as four properties in Germany. Shruti strives to make Tamara synonymous with responsible tourism and sustainability.

Here are a few things we discuss with her –

What does responsible tourism mean to you?

What are some of the pre-pandemic trends and practices that haven’t lasted, and what are the ones that have?

What is your take on sustainability and greenwashing in the hospitality industry? Do you think we’re moving towards concrete change?

“We’re not a ‘flash in the pan’ kind of business, we’re striving to be an institution” – Shruti Shibulal