Dp Cult

Cutting-edge digital showrooms of the finest Indian and International design brands curated to suit every style.

  • Product
  • Services
  • Style
  • Location
  • Reset Filters

A spotlight on design and decor brands, delving into brand journeys and unpacking the stories behind designers and founders.

Exclusive insights, industry deep dives, and expert opinions that deconstruct the Indian and International design world.

Tricks Of The Trade – Navigating Interior Design With Vinita Chaitanya

Vinita Chaitanya is one of the most prominent women on the current Indian interior design scene. She describes her style as ‘contemporary classic’ – a euphoric blend of sumptuous silks, traditional paisleys, exquisite Indian artefacts and modern Western covetables. She delights in layering different cultures and periods. This divine mixology is her USP. Vinita’s design firm, Prism, has been going strong since 1988 and is a regular in design publications. Her belief in the heritage of India drives her to promote and showcase it in her work. Combined with a thorough mastery of her craft, Vinita creates livable art.

Here are a few things we discuss with her –
What are some of the pressing ethical dilemmas in the interior design industry?
What are some red and green flags when working with a new client?
How does one strike a balance between personal style and a client’s preferences?

“The more measured you are, the more knowledge you have, the more respect you will command.”
– Vinita Chaitanya