Dp Cult


A home décor company that draws on imagination and individuality, Ghar Ghar is an amalgamation of childhood quirkiness and the practicalities of everyday life. The name is a compelling homage to everyone’s favourite childhood game of creating make believe homes. Ghar Ghar believes that this curious side doesn’t need to fizzle out as one grows older, and that our real homes deserve to be as beautiful as the ones we dreamed up when we were children.

Ghar Ghar originated in Bhadohi, a small district in Uttar Pradesh which is hailed as the carpet city of the world. A repository of generational wealth of craftsmanship and artisan skill, Bhadohi is one of the hottest design hubs when it comes to home décor. Through Ghar Ghar, the co-founders have channeled this unique legacy of handcrafted design into affordable accessories and soft furnishings for contemporary consumers. From hand knotted carpets to block print cushions, the brand is an exploration of a variety of Indian craft techniques, each of which tell a one-of-a-kind story.

“The details are not the details. They make the design!”

- Charles and Eames

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