#DP News: Ferrari Unveils Universo Ferrari In New Delhi

Twenty-five Ferraris travelled from Mumbai through Vadodara, Udaipur, Jaipur and Agra before arriving in New Delhi for its ultimate showcase. Setting the stage for Ferrari’s first-ever Universo Ferrari in India. Universo Ferrari debuted in India on 19 October 2026 at Yashobhoomi Convention Centre in New Delhi. Conceived as an immersive journey through the Ferrari universe, the exhibition at Hall 2 of the Yashobhoomi Convention Centre celebrates the prancing horse’s legacy, automotive spirit, and nonpareil design excellence. Inaugurated by Benedetto Vigna, Chief Executive Officer at Ferrari, it marks the fifth global edition, following the showcases at Maranello, Sydney, Seoul and Bangkok.

“Universo Ferrari is an invitation to experience the world of Ferrari in its entirety: our racing spirit, our sports cars, our lifestyle, our heritage, and our constant drive to innovate. The first edition in India reflects the importance we place on building an enduring relationship with this nation and its growing community of Ferraristi, clients and enthusiasts,” said Vigna, echoing the marque’s heritage and racing spirit. 

A Journey Through The Ferrari Universe 

Bringing together the three pillars of the Prancing Horse, Racing, Sports Cars and Lifestyle, Universo Ferrari offered an immersive exploration of the world of Ferrari in its entirety. The experience comprised the marque’s current sports car range, Ferrari Luce, the Tailor Made India project, a bespoke design collaboration with design students from the National Institute of Design, Ferrari Classiche and the Ferrari Hypersail. At the racing displays, visitors discovered Ferrari’s most celebrated machines, from Formula 1 cars to the triple Le Mans-winning 499P and the 269 GT3. From contemporary sports cars to limited-production hypercars, the 849 Testarossa Spider, the Ferrari 12 Cilindri Spider, the Ferrari Amalfi Spider and the F80 were all under one roof. The Ferrari Luce was presented through a dedicated exhibition offering a peek into the ideas, technologies and craftsmanship poured into it. The showcase’s curation was as striking as the car lineup, with the unmistakable Rosso Corsa red of the Ferraris set atop glossy black. Beyond land-based motorsport, the exhibition also featured the pioneering Ferrari Hypersail project, bringing the Prancing Horse’s spirit to the open seas. 

The highlight is the Ferrari 612 Scaglietti at the exhibition, which revisited the 2008 Magic India Discovery Tour, a 13,000-kilometre tour of the country on the Scaglietti, which was driven by as many as 50 international journalists. Finished in Ferrari’s signature red with white stripes, the car bears the words ‘Magic India Discovery’ alongside a Ganpati graphic inspired by Indian mandala motifs. Set against a large archival photograph capturing the tour’s departure from Mumbai, on the car’s rear is an inscription, ‘Left Hand Drive,’ in Devanagari, adding a distinctly Indian touch. This display revisited a memorable chapter in the marque’s association with India. 

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The Giving Spirit of Ferrari

Racing Towards a Better Future

Bringing together the Ferrari community for a philanthropic cause, an exclusive charity auction took place in collaboration with Avelon Luxe—Ferrari’s new partner for the Hypercar and Challenge Middle East series. Showcasing the world of Ferrari with ten individual auction lots, the auction witnessed a generous response from the Ferrari community. The proceeds will benefit the brand’s charitable initiatives, Save the Children and Bal Raksha Bharat, India. 

These funds will help advance educational opportunities for children from marginalised communities, supporting foundational learning and school readiness, equipping them with essential learning materials, and enhancing teaching and learning environments. 

The Italian Spirit on Indian Roads

For the marque’s first-ever Universo Ferrari showcase in India, the spirit of Italy journeyed across India as a convoy of 25 Ferraris set out on the road, travelling from Mumbai through Vadodara, Udaipur, Jaipur and Agra before arriving in New Delhi, bringing together clients and enthusiasts with a shared passion for exploration and the Prancing Horse. 

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Ten Cities, Ten Ferrari Stories

Fostering Ferrari’s relationship with India is the Tailor Made India project, a creative exchange between Italian automotive excellence and Indian cultural expression. Developed in collaboration with students from the National Institute of Design (NID), India, the initiative resulted in ten unique digital Tailor Made creations on five Ferrari 12 Cilindri and Ferrari Purosangue. 

The conceptualisation constituted exploring the identity and character of ten Indian cities: Mumbai, Delhi, Bengaluru, Chennai, Jaipur, Hyderabad, Kolkata, Ahmedabad, Varanasi and Goa. Translating these into concepts, the students reinterpreted the distinctive atmosphere, energy and identity of every city,  translating it through the colours, materials and patterns. It honours India’s cultural diversity by marrying perspectives of a new generation of creative talent into the world of Ferrari. In keeping with the spirit of fostering the next generation, Universo Ferrari invited around 1000 students to directly engage with Ferrari leaders and experts. Through seminars and exchanges on leadership and entrepreneurship, this initiative reinforces the various facets of the marque and its commitment to inspiring curiosity. As for the marque, a strong commitment to engage the youth.  

The Indian Edition 

From an impressive display of Ferraris to the Tailor Made India Project, Universo Ferrari curated thoughtfully offering a compelling glimpse into the many facets of Ferrari and its growing engagement with India. 

Ferrari’s long-term commitment to India encompasses brand engagement, community building and an expanding retail presence. Through Universo Ferrari, the Tailor Made India Project and its growing dealer network, the Italian Marque is continually striving to foster closer relationships with clients and Ferraristi. It is strengthening its retail footprint in India with two newly announced dealership partnerships, bringing the marque closer to its Indian enthusiasts. In South India, it will partner with KUN Group in Chennai, while Infinity Group will represent the Prancing Horse in Ahmedabad, extending its reach to Western India. Together, these efforts reflect Ferrari’s ambition to build an enduring connection with India while staying true to its automotive spirit.