Swarovski Pairs Up With Marvel For A Unique Superhero-Inspired Collection
- 26 Apr '23
- 3:47 pm by Crew
There’s nothing like an unlikely collaboration to get people talking! In an unprecedented crossover, Marvel and Swarovski have partnered to launch a new jewelry and home collection. Every piece takes inspiration from an iconic Marvel superhero and features Swarovski’s exceptional attention to detail. This marks the first Swarovski collaboration with Marvel, and it has given the brand’s Creative Director Giovanna Engelbert a chance to explore the vibrant world of pop culture through the medium of Swarovski Crystals. She says, “Stan Lee was a master storyteller. He has given the world some incredibly influential and exciting Superheroes, so it has been a genuine honour to delve into these Marvel favorites and express their individual qualities with our crystals.”
Swarovski has created eight jewelry pieces, five crystal figurine collectibles, and a set of stickers inspired by Marvel Super Heroes: Spider-Man, Black Panther, Captain Marvel, Iron Man, and the Hulk as part of the collaboration. The iconic Spider-Man mask takes the form of a bracelet and pendant, with meticulously arranged red and black precision-cut crystal pavé. In addition, two Spider-Man crystal figurine collectibles in blue and red enter the collection, with one featuring 955 facets, showing the Super Hero in a web-slinging pose, and another made from 36,500 glittering crystals that capture Spider-Man in an iconic upside-down pose on a New York City street lamp.
As an homage to the King of Wakanda, the collaboration includes a range of crystallized Black Panther jewelry along with a sleek Black Panther crystal figurine collectible that is expertly crafted from 649 facets. Captain Marvel’s iconic emblem of cosmic power, courage, and light takes the form of a stunning ring, as does the limited-edition crystal figurine collectible made from 10,000 crystals. Iron Man and Hulk collectibles complete this unique collection. Peter Widmann, Head of B2B, collaboration & licensing at Swarovski, says, “Swarovski is proud to collaborate with Marvel to unite two beloved brands for an iconic jewelry and home collection. Both brands have a rich heritage, long-standing legacy, and are loved by customers all around the world – making this the perfect collaboration.”